Media Optimization (IO) enables you to crop, resize, sharpen, change transparency or rename images by using the media editor, requiring permission to edit images (role permission). The images can then be integrated into websites, ecommerce stores, or other apps. Content Delivery Networks (CDN) further improve global delivery and availability.
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If you are using Picturepark Premium or Enterprise plans then the Media Optimisation features used for creating tailored embed links and/or converting media files are fully available. For Starter plans, only embeds based on static or dynamic formats can be used without applying dynamic conversion parameters for which the Image Optimisation Add-on can be purchased as an option. The Fastly CDN Connector might be mandated for high-load use cases and a basic usage quota is already included in the corresponding Plans or Add-ons. Additional restrictions apply for media file conversions - please see the Subscription Plan FAQ for more information. |
Media Editor
The media editor lets you dynamically make advanced transformations and image optimizations without changing the original. You can see the results instantly in the preview on the right. You can execute various modifications and validate your results by enabling or disabling them, also chaining everything together for multi-layered optimizations.
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Crop, resize, rotate, sharpen.
Alpha channel transparency (replace).
Conversion into JPG, PNG, or TIFF.
Rename the default filename for SEO purposes.
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Conversion presets
Editors can now save their settings defined in the Media Editor as content presets for later re-use for the same image.
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Additionally, editors can create conversion preset templates in settings to make them available for any image, requiring the role permission to “manage conversion preset templates”.
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The conversion preset template has no permission itself. |
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Website hero or header images.
Product shots used in commerce stores.
Detail extracts from large-scale images.
Different social media channels.
Placeholders in sales presentations.
Focal Point Editor
The focal point editor for images enables users to create, update or remove focal points, including those created by an AI provider such as Clarifai or Azure. Permitted users can either create single focal points or bounding boxes that surround an object such as a face.
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All information will be saved into the Image Analytics Layer of the image.
Cropping around Focal Points
For every Content Item, you can create focal points in the Focal Point Editor or via cropping to focal points from within the Media Editor. Additionally, AI Tagging proposes focal points for available areas of interest within an image. Depending on the model you choose AI can also propose brand names, text, or demographics.
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