Assigning or unassigning permission sets: Removing all or specific permission sets assigned to a content item when a layer is added to the content item. For example, if a user were to add a layer for archiving purposes to a content item, this could then trigger the content to become inaccessible for select user groups.
Assigning or unassigning layers and entering field values: This is helpful if, for example, a photographer uploads files and sets certain tags which then in turn add a tag such as “To be approved”. Or, a “multimedia” layer for capturing video-specific information could be added automatically on the upload of video or audio files, already populated with default values such as copyright mentions. This feature only supports static values at the moment, no dynamic values are resolved via the lookup of referenced items; which is scheduled for a later release.
Sending messages to integration if particular conditions are met. For example, once the above bespoke photographer has completed his upload, an integrated system can become notified about new content that requires approval, e.g tasking a user with approval via a third-party system.
Informing teams such as sales e.g. every Monday about available new product literature.
Hiding content that is nearing license expiry dates, and proactively informing the content owner.
Publishing content to select stakeholders based on predefined schedules and other criteria.
Archiving content by a predefined end-of-life date of e.g. your products.
Tagging content “New” when it isn’t older than a few days, or as “For review” when it’s years old.
Reminding content suppliers to complete their tagging, if not properly done after import.
Sorting out content that needs a check e.g. when faces are detected without consent data.
Tag images with product identifiers, copyrights, and other information: If you have content that carries unique identifiers in the filename or XMP/EXIF metadata then this can be used for automatically tagging such files with e.g. related products, persons, or other identifiable list items in the Content Platform - without any manual work being done. For instance, if a file with the name F-10005900-002_MT-HERS_Apple Gala.psd becomes uploaded then the Business Rule Engine (BRE) will find the corresponding F-10005900-002 information in the file name and tag the file with a related product, like a “Gala” apple in our sample below. The Business rule engine also finds the string MT-HERS in the filename which then assigns the related content classification such as “Hero Shot” in our sample below, and can add default Copyright or License information related to this type of content.
Find tags in Title, Description, or full text of a document: Content typed by an editor such as title or other descriptive metadata, or even extracted full-text information form a document or from XMP/EXIF can be analyzed for matching list items with the content becoming tagged correspondingly. The Editor types a text into the title and/or description. On save those strings are parsed against the different caches of the lists “Controlled Vocabulary”, “People” and “Organisation”. The Business Rule Engine is capable of parsing a combination of words against such a cache like “Harry Miller” or “Picturepark AG” and not just “Harry” or “Miller”, and bring back matching tags, as illustrated below. If the Controlled Vocabulary is also translated into German as in our example, a German-speaking user will find content when using German search terms, even with no translated title or description.
Content used in campaigns may become inappropriate and access to the specific content must be removed to ensure that no further marketing material is created using the specific content. Therefore the Layer "ContentStop" can be assigned and triggering a business rule that removes all permission sets, which makes the content only available to content owners.
For videos, the YouTube team must always get access. A business rule can be used to always assign "YouTube"-All-Access for videos only.
Ensure correct permissions for specific teams based on the specific content e.g. access for the multimedia team for multimedia files.
Updates to product images trigger a business process that assigns a "PIM review"-the layer which will trigger a service provider that can connect to the PIM system to get updated product information and another service provider can then send the updated image to the PIM.
The legal department must recall content after a complaint and assigns a "Stop Now"-Layer. The business rule engine can directly restrict access to content and trigger a potential service provider that removes the content from all online sources.
Content suppliers assign a layer to content where copyright information is missing. This layer holds a trigger called "Get Copyright Details" which can be used to trigger a service provider that would then go and fetch copyright details like source and original title and usage restrictions from the corresponding websites. The business rule can be triggered automatically or the content creator can trigger the copyright update when the content is used to avoid copyright infringements.
The service provider for image tagging (AI-powered Clarifai) will assign a layer on import that will hold all automatic tags. Those tags require human review and cleanup. After manual cleanup and removal of wrong tag assignments, a trigger field will start a business rule that copies the reviewed and correct tags into the real metadata layers that are used in the search.
Production process where a storyboard layer contains all information about the next Instagram stories where a trigger button can then start a business process that informs the story creator inside the story creation tool using a service provider from where it is then uploaded back to Picturepark linked to the storyboard information.
Content uploaded to Picturepark is automatically tagged with the correct location tag (if available) based on GPS metadata available on the content. This ensures that 47.3939904,8.0411453,17 is shown as Aarau.
Code Example with Service Provider: