Picturepark generates (renders) static (preconfigured, pre-rendered) and dynamic (on-demand rendered) formats. Both are available in the format selection dialogue which opens up when you download or share.
Dynamic Formats
Dynamic Formats can be defined for images only and are rendered on demand for the selected Content Item in Picturepark and not saved to the storage but only to a cache for the configured retention time. Dynamic formats may be Hero Images, Social Media Images, or Campaign Specials.
The benefits of dynamic rendering
Those are customizable by the customer during operation (setup via API)
Dynamic formats are cached (retention time configuration), so for frequently accessed content, the downloader does not have to wait.
Saves storage, in case of the monthly subscription price.
The drawback of dynamic rendering
The download of multiple dynamic formats of the same Content Item is possible.
Rendering on request (lazy) may take some time until the output is generated from Picturepark. Picturepark will notify you when you can access the ready-to-download file.
You can continue working in Picturepark while waiting for your download to be ready.
Only available to produce images (rasterized files).
Costs performance of rendering microservice.