Name

The Name setting is available for various items in Picturepark, for example, fields, schemas, and business rules. This value defines what appears in the Picturepark interface. You can change the name anytime and translate it into any configured metadata language. To add a translation for the name, select Add.

IDs and Names need to be the same or at least have the same meaning.
Sentence-style capitalization, for example, Media type and not Media Type.
Schema names in plural, for example, products, events, persons for lists.
No numbers at the beginning of the ID (mediaType2 is correct but not 2MediaType)