Name

The Name setting is available for various items in Picturepark e.g. fields, schemas, and business rules. This value defines what appears in the Picturepark interface. You can change the name anytime and translate it into any configured metadata language. If you would like to add a translation for the name, select Add.

ID's and Name need to be the same or at least the same meaning.
Sentence-style capitalization e.g. Media type and not Media Type.
Schema names in plural e.g. products, events, persons for lists.
No numbers at the beginning of the ID (mediaType2 is correct but not 2MediaType)